Why should you be careful about monitoring competitors?

  • Your competitors can tell when you're monitoring them, and they may get offended and retaliate.
  • It's easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.
  • Competitors aren't the only reason people don't buy your product or service.
  • Competitive intelligence is best used for highly competitive markets only.

Correct Answers

  • It's easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.