Why are UTM parameters so valuable to your social listening and monitoring program?

  • They help my pages load faster via social networks.
  • They track who initially shared my company's content out on social media.
  • They allow me to track where traffic is coming from on social media.
  • They're really just a nice-to-have for big marketing campaigns.

Correct Answers

  • They allow me to track where traffic is coming from on social media.