Who should be involved in creating your buyer personas?

• Marketing should create your buyer personas because they have the most data about prospects.
• Services should create your personas because they have the most data about customers.
• Your executive leadership should create your buyer personas because they best understand the company vision.
• Anybody who interacts with your customers, directly or indirectly, should be invited to give input.

Correct Answers

• Anybody who interacts with your customers, directly or indirectly, should be invited to give input.