What kinds of information does your customer service team likely need included in each persona?

  • They're service level agreement (SLA) when serving people who match that persona
  • The percentage of your customer base represented by that persona
  • The persona's full contact information and purchasing history so they know how to respond to service calls from them
  • The parts of your offering that the persona likes most and least

Correct Answers

  • The parts of your offering that the persona likes most and least