What is the difference between reporting and analytics?

• Reporting explains what has happened, while analytics is an attempt to explain why something has happened.
• Analytics explains what has happened, while reporting is an attempt to explain why something has happened.
• Trick question! There isn't one.
• Reporting is for journalists, while analytics is for marketing, sales, and services representatives.

Correct Answers

• Reporting explains what has happened, while analytics is an attempt to explain why something has happened.