What is the difference between reporting and analytics?

  • Reporting explains what has happened, while analytics is an attempt to explain why something has happened.
  • Analytics explains what has happened, while reporting is an attempt to explain why something has happened.
  • Trick question! There isn't one.
  • Reporting is for journalists, while analytics is for marketing, sales, and services representatives.

Correct Answers

  • Reporting explains what has happened, while analytics is an attempt to explain why something has happened.