What is the definition of lead nurturing?

  • The process of building relationships with your prospects with the goal of earning their business when they're ready
  • The process of building relationships with leads specifically to convert them for the first time
  • The process of developing your sales relationships
  • The process of developing your relationships through inbound service

Correct Answers

  • The process of building relationships with your prospects with the goal of earning their business when they're ready