What is the buyer's journey?

• It's the active research process someone goes through leading up to a purchase.
• It's the experience your prospect goes through when learning about your brand.
• It's the Inbound Methodology but from the buyer's perspective.
• It's the set of actions that a buyer goes through after he or she made a purchase

Correct Answers

• It's the active research process someone goes through leading up to a purchase.