What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

  • Ads that include the product on-screen had higher ad recall.
  • Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
  • Ads with a person speaking directly to camera had lower ad recall.
  • Ads with a person speaking directly to camera had lower ad recall.
  • Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

Correct Answers

  • Ads that include the product on-screen had higher ad recall.
  • Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.