To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

  • Be clear on what the audience should do.
  • Open YouTube ads with impact.
  • ?Tap into emotion, audio, and pacing.
  • Brand naturally and with purpose.

Correct Answers

  • Direct (1)
  • Connect (3)
  • Attract (2)
  • Brand (4)