To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

• Be clear on what the audience should do.
• Open YouTube ads with impact.
• ?Tap into emotion, audio, and pacing.
• Brand naturally and with purpose.

Correct Answers

• Direct (1)
• Connect (3)
• Attract (2)
• Brand (4)