Marketing automation is a key piece of lead nurturing because it's how you deliver information. How is marketing automation defined?

  • The software that exists with the goal of automating your marketing actions
  • Automation tools to help automate sales-specific actions
  • The thought process behind delivering information in lead nurturing
  • The software that is used for your entire inbound strategy

Correct Answers

  • The software that exists with the goal of automating your marketing actions