How Is Your Product's 'Job To Be Done' Tied To Your Customer's Personal Identity?

  • Your customer wants your product to reflect what they believe about the world.
  • You have to understand a customer's personal identity in order to understand the job they're hiring your product to do.
  • By researching the job your product does, you'll better understand the identity of your customer.
  • By researching your customer's personal identity, you'll uncover the job they're trying to get done.

Correct Answers

  • Your customer wants your product to reflect what they believe about the world.