Following the ABCD framework, what's one way to attract viewers and give them a reason to watch an ad?

  • Invest in high-end camera systems to shoot video ad segments.
  • Use bright colors and loud noises to capture attention in the first five seconds.
  • Hire a professional writer to craft the scripts for your YouTube campaigns.
  • Front-load the story arc by opening the ad with impact and grabbing their attention.

Correct Answers

  • Front-load the story arc by opening the ad with impact and grabbing their attention.