Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)

  • becoming a trusted advisor to a prospect
  • attracting prospects and customers through relevant and helpful content
  • immediately adding value to a prospect's buyer's journey
  • exceeding a prospect's expectations in the buying process so that they'll want to tell their friends and family about your company

Correct Answers

  • attracting prospects and customers through relevant and helpful content
  • immediately adding value to a prospect's buyer's journey