You're working on a Google Search Ad that's not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
- Increasing the trustworthiness of the website.
- Modifying the ad's landing page to load faster.
- Changing the call-to-action message of the ad.
- Reducing the bid rate on the ad.
Answer - Changing the call-to-action message of the ad.