The customer journey has become more complex, requiring a dedicated bidding strategy. Google's solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

  • Allows advertisers to bid only for clicks from a specific group.
  • Uses machine learning to set bids, which saves time.
  • Guarantees reduced conversion costs for advertisers.
  • Is auction-specific to increase the chance for conversion.
  • Allows advertisers to serve ads only at specific times.

Correct Answers

  • Uses machine learning to set bids, which saves time.
  • Is auction-specific to increase the chance for conversion.