Michael built a high-quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like. What's a likely reason for his ad not being frequently displayed?

  • He hasn't supplied a link for the ad.
  • He has too much information listed in his ad extensions.
  • Users may be misspelling his keywords.
  • His bid for the ad is too low.

Answer - His bid for the ad is too low.