How does automating your bid contribute to a successful Google Ads campaign?

  • Automated bidding's algorithms integrate a minimum number of signals to evaluate user intent.
  • Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
  • The customer journey has become more direct, so setting bids should be based on general user behavior.
  • Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

Answer - Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.