Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)

  • More relevance
  • Less click-fraud
  • Greater flexibility
  • Longer funnels
  • Lower eCTR

Correct Answers

  • More relevance
  • Greater flexibility