Colin is planning out a new Google Display Ads campaign with the 'Build awareness' marketing objective in mind. Why would Colin choose 'Build awareness' as his marketing objective?

  • He wants to leverage Google's automation technology to drive direct sales of his products.
  • He wants to engage with users who intend to purchase his products and are actively researching them.
  • He wants to get his Display Ads in front of as many people as possible.
  • He wants to generate dynamic ads to reach specific audiences.

Correct Answers

  • He wants to get his Display Ads in front of as many people as possible.